How to increase your website conversion rate using these top tips.
The conversion rate of a website is 2%, meaning that for every hundred visitors the site gets two customers, which is a good rate. There are many websites that only have a small conversion rate, around one customer for every one thousand visitors. This isn’t enough to keep up with competitors and the changing landscape.
There is no need to be frightened. There are a number of ways in which you can increase your conversion rate and keep gaining customers, while ensuring that your website stays relevant, attractive and functional. Continue reading for the best tips to increase your conversion rate.
The number one way to increase your conversion rate is to increase the amount of time a visitor spends on your website and how much attention they pay to the elements presented. Take a look at the visit duration of the website, and you will see that the more interactive elements there are the more time visitors spend on it. The more time a person spends on your website, the more likely they are to sign up for a newsletter, read through your product details and eventually purchase your service or a product.
Ensuring that your interaction elements make sense is crucial. There isn’t any point in having a number of buttons that will only lead to a user being lost or not doing anything. They will infuriate visitors and cause them to leave the site. A user has a reason to click through if features are clearly labelled and attractive. A small and quick quiz that they can fill out is a great example of this.
This means that the user will be engaged with the webpage for longer, as well as giving them a personalised outcome that could lead to them buying the product.
According to a study by Sumo, the average conversion rate for pop-ups is just over 3%, but when done correctly, it can have a conversion rate of over 9%. You need to make sure that you are doing your pop-ups correctly. Everyone has been on at least one website that bombards the user with pop-ups with no break, and no way to close them. The way users think of your website and brand will be affected by this design. Pop-ups need to be added to your website with your users at the front of your mind at all times.
For a pop-up to be viewed positively by visitors, it must be done cleanly. It is important that the pop-up is clear as to what the user is meant to be looking at and clicking on. The information overload will cause them to close it quickly. The pop-up needs to be very easy to close, with the close button clear and large. This may seem counterintuitive, but it has been shown that users trust advertisements and pop-ups that are easy to close more than those that are hard to close. The trust factor of the pop-up and the website increases when it’s easy to close. The pop-up should have a positive message. A pop-up that asks for an email address will not be as effective as one that offers a free product or, for example, bonus points. Pop-ups should carry cookies so that you don’t send them to customers you don’t want them to return to. A one-time-deal will get more people to click through than it will get them to return.