3 Things around the Sales Funnel
Target Persona
Customer Avatar, Buyers Journey or Target Persona
Your target persona is designed to represent the wants and needs of your customer base.
Pro Tip: Create a target persona for each segment of your customer base, to better target your messaging.
Traffic Sources
There are different type of traffic sources, for example SEO Traffic for top of the funnel or Direct or Paid Advertising or Social Media or Referral Trafic for Middle or Bottom of Funnel Trafic.
Return Path
The best example of Return Path is which brings back user to top of the funnel or middle of the funnel or back to the funnel journey by mode of emails or Retargeting Ads. Example Abandon Cart Emails that will give 10% discount if you checkout the items you missed before.
Sales Funnel
Top of the Funnel
This source of traffic is generally the high traffic that comes at your landing page. Various sources of Top of the Funnel Traffic are:
- Blog Post
- Video , YouTube Video Etc or
- Podcast
Goals
- Acquire New Traffic
- Segment Visitors
Metrics
- New Visitors
- % New Visitors
- New Direct Visitors
- Retargeting Lists
Middle of the Funnel
Middle of the funnel is like asking Mobile Number, Email id, contact details etc. Middle of the Funnel is Hey, How can I connect with you later on?
This type of traffic is generated by:
- Lead Magnet like an Ebook
- Opt-In like a Webinar or a FREE course
- Low Price Offer (Trip Wire)
Goals
- Returning Visitors
- Lead Generation
Metrics
- Returning Visitors
- New Leads
- Retargeting List
- Tripwire Sales
Bottom of the Funnel
Bottom of the Funnel is where the magic happens. It is the place where you pitch in your offer and Increase conversions.
The Funnel is like Top of the Funnel where an user enters and then moves to middle of the funnel where he/she decides to share contact details and Moves to the bottom of the Funnel where the user purchases your Product/Services.
Goals
- Maximize Conversions
- Grow Conversion Value
Metrics
- Average Order Value
- Revenue Per Visit
- SKUs Sold
Retention
This is where everyone thinks the journey is over, but if you focus on this part of the funnel it generates great ROI. Here you can upsell, crossell, upgrade etc because it is easier to make a sell on existing customer rather than getting new customers on board.
This type of traffic is generated by:
- Annual Event
- Subscription
- Repeat Purchases
Goals
- Repeat Buyers
- Grow LTV
- Reduce Refunds and Churn
Metrics
- % Users Retained
- User LTV
- User Net Promoter Score
Few Examples of a Funnel
Webinar Funnel
Mini Class Registration Funnel
Product Sales Funnel
Lead Magnet Funnel
Call Booking Funnel
