WHY YOU NEED A CONTENT MANAGER ON YOUR DIGITAL MARKETING TEAM?

You would even fail before starting you business.

…you 100% absolutely must hire a content manager for your digital marketing team.

What do I mean About content manager and not a digital marketer or a generalist who knows basic stuff about social media. What I am referring to is a dedicated content nerd who would research good content ideas and give it to your team

Lots of people are telling you that you need a content manager, but why? Why do you really need a content manager? What do they bring to the table that can’t be covered by someone else on your team? (“Seriously, can’t the marketers we’ve already hired just take care of it and everything?”) Are the skill sets we’re suggesting you look for actually necessary? 

What Does a Content Marketing Manager Do Exactly? 

What exactly is a content marketing manager? Do you need one? To help you decide, here are the 8 primary responsibilities that they manage day-to-day.

Content Marketing :

  • content marketing Manager’s Role: A content marketing manager is 100% ultimately responsible for managing a company’s content marketing operation, and the overall success of content marketing initiatives.
  • They decide content marketing strategy, facilitate ongoing content planning , manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.

Marketing Plan:

  • Preparing Content marketing plan s After an initial research phase, the content marketing manager can start working on one or several content marketing plans .
  • Depending on the size of the company and scope of their offering, multiple content marketing plan s will often be needed to define strategy and tactical execution for individual brands, business units or channels.

Content Manager

  •  The content manager ‘s main aim is to successfully carry out the business’ content marketing strategy by publishing and promoting content that achieves the goals set out in the strategy.
  • This research they do helps the content manager and creators to understand their target audience better and decide what types of content to create and which topics to cover. 

Marketing Strategy

  • They guide and design content marketing strategy , facilitate ongoing content planning , manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.
  • Research and Competitor Analysis The content manager’s main aim is to successfully carry out the business’ content marketing strategy by publishing and promoting content that achieves the goals set out in the strategy.

Style Guide

  • Editing and Ensuring Adherence to a Style Guide When a content marketing manager has a team of writers to manage, their editing and proofreading skills are essential.
  • Style Guide is essential for this reason.
  • Your content marketing manager should create this Style Guide , which might include information about brand personality, writing styles, punctuation and grammar preferences, SEO best practices, and guidelines to aid in selecting images.
  • As well as making sure that each piece of content is proofread and edited before publication (if not personally, then by a dedicated editor), your content manager must also ensure that all content adheres to this Style Guide

Content Manager Marketing is an Ordinary looking person with all above Super Powers and is very important for success of any brands in Digital Marketing.

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